Colorlight’s branch in Zhongguancun Science City, located in the Haidian District of Beijing, recently hosted visits from several media outlets, which included CCTV.com, XinhuaNet, People’s Daily Online, and Beijing TV.

A group of news media, self-media, and social media influencers with millions of followers were invited to explore the forefront of enterprise digital practices, get a sense of the latest trends in high-quality development, and see the latest advancements in the digital economy firsthand.

They were the media group for the “WONDERFUL BEIJING Online Thematic Promotion Campaign for New Era Beijing Development”, which was initiated by the Office of the Beijing Municipal Cyberspace Affairs Commission, Beijing Municipal Bureau of Economy and Information Technology, Beijing Municipal Ecology and Environment Bureau, Beijing Municipal Commission of Transport, Beijing Municipal Commerce Bureau, and Beijing Municipal Cultural Heritage Bureau.

As a professional video solutions provider with global reach, Colorlight offers video and image devices. During this visit, the media learned more about how it brings sustained empowerment to multiple industries via sophisticated technologies.

Based on its core technologies in the control system, image processing, and Cloud networking player, Colorlight provides a range of solutions, such as Full-Link XR Virtual Shooting, Paperless Conference, 5G + 8K UHD, Distributed Collaboration, Naked Eye 3D LED display, Cloud Networking, Kylin Visualization Integrated Control, etc. It also promotes the tight integration of digitization with production and operation from a global viewpoint, which boosts the digital economy and aids enterprises in their move toward digitalization.

Among the solutions, the Paperless Conference and the Full-Link XR Virtual Shooting received a lot of attention during the visit.

XR virtual shooting has significantly advanced technology in the film and television industry. In addition, Colorlight’s Full-Link XR Virtual Shooting solution expands the boundaries of creativity, enabling more imaginative expression in limited areas while avoiding the scene limits of film and television production.

The Full-Link XR Virtual Shooting solution from Colorlight has been applied successfully in XR studios, virtual shooting studios, and other big-budget productions.

Regarding the Paperless Conference solution, the media highlighted its contribution to enterprise operations and China’s green and low-carbon development.

A paperless conference solution makes it possible to move conferences from a fixed and time-consuming traditional mode to a flexible and efficient digital one. In addition to offering a more convenient and accessible conference experience, it also enhances urban digital infrastructure and expands the ecosystem of digital applications. Moreover, by encouraging carbon reduction efforts by enterprises, this solution also contributes to China’s goal of carbon neutrality.

The success of this visit gave the media group an insight into Colorlight’s industry-leading technology and solutions. It also showcased Colorlight’s engagement and efforts in expanding the digital economy to the broader community. In the future, Colorlight plans to continue its efforts in this area by further researching the practical applications of LED displays.