From September 9–14, one of the world's most influential automotive events—IAA MOBILITY—successfully concluded at the Munich Exhibition Center! Held biennially, IAA MOBILITY gathers leading global car brands and hundreds of thousands of automobile enthusiasts, becoming the global spotlight of smart mobility.
Nearly 2,600 square meters of LED displays spanned three major zones—from entrance welcomes to brand showcases, from open interaction to high-level dialogues—all powered by Colorlight's professional control systems. With their outstanding stability and stunning visuals, they acted like a“visual engine,”creating an unprecedented immersive experience for visitors.
BMW's Immersive Tech Show
The undisputed highlight of Hall A1 was BMW's booth. Drawing inspiration from the concept of a car cockpit, it featured a 1:10 enlarged immersive installation, using LED displays to replicate the in-vehicle interaction system. Through dynamic lighting, BMW's vision of future mobility was vividly presented.
Equipped with ultra-high-definition custom-shaped LED screens and Colorlight's Z Series high-end video processors, the booth perfectly reflected BMW's premium brand identity while amplifying its technological atmosphere. This blend of creativity and refinement captivated audiences, attracting them to stop, explore, and experience.
600㎡ LED Screen — A Visual Storm
Among more than 750 exhibitors, Volkswagen Group made a commanding statement with the largest booth area in the exhibition—occupying nearly half of Hall B2. Overhead, a 600㎡ suspended LED screen cascaded like a silver curtain, enveloping the booth in a dazzling immersive dome. Its debut immediately captured the spotlight, locking the gaze of the entire hall.
Behind this spectacle was the Colorlight X100 Pro video splicer, whose nanosecond-level frame synchronization and phase-locking technologies ensured ultra-HD visuals with seamless fluidity—free of lag or color deviation. Volkswagen’s booth became not only the visual centerpiece of the hall but also a magnet for crowds of visitors.
Beyond the automotive showcases, the IAA Summit and IAA Conference were also major highlights. Both stages featured LED display systems powered by Colorlight solutions, ensuring stable, reliable performance to support high-level conversations—serving as the“invisible foundation”for the exchange of ideas.
Held in Hall B2, the IAA Summit—hailed as the“Davos of the automotive industry”—hosted several flagship events, including 2025 Auto Vision and Weibo Night. It gathered global industry leaders, top executives, and award winners to explore communication trends and innovations in mobility, building a platform of thought leadership for the future of transportation.
In the IAA Conference area, the stage adopted a “main screen + dual side screens” layout. The entire LED system, powered by Colorlight technology, guaranteed zero-delay transmission and precise color reproduction, delivering clear and intuitive visuals. Under Colorlight’s support, the achievements of Chinese automakers stood out as highlights, underscoring their growing influence in the global market.
At the entrances and exits of the exhibition hall, dynamic LED screens played high-quality brand commercials, adding vibrancy and interactivity to the venue.
Outside, eight sets of LED guide pillars lined both sides of the road, displaying themed visuals. They not only efficiently directed visitor flow but also created a strong technological ambiance, becoming a distinctive highlight of the auto show.
In the Open Space area, Volvo unveiled its latest model, supported by outdoor LED screens that enhanced interaction with the audience while showcasing its future mobility vision. With exceptional image quality and reliable performance, the displays delivered a flawless viewing experience for attendees.
From core exhibition halls to citywide public spaces, Colorlight's innovative control systems powered IAA MOBILITY with immersive visuals. Not only did they illuminate one of the world's premier auto shows, but they also redefined the possibilities of future mobility. Looking ahead, Colorlight will continue to push the boundaries of visual technology, bringing extraordinary experiences to global stages.
Finally, we would like to extend our heartfelt thanks to our partners, Innlights & Vanguard, for joining hands with us to deliver a breathtaking visual feast at this year's IAA MOBILITY.
