A New Landmark Powered by Colorlight in the Middle East — the Eye of Kuwait


Colorlight's ongoing global expansion is marked by the emergence of landmark projects worldwide. Following the groundbreaking success of the giant LED spherical screen in Saudi Arabia, Colorlight proudly presents another technological achievement: an elliptical display project in Kuwait, officially propelling the Middle East into the era of digital display.


The Eye of Kuwait, featuring a 380㎡ elliptical screen, has captivated visitors in one of the Middle East's largest shopping centers, Avenues Mall, situated in the heart of Kuwait City's commercial hub. This cultural landmark has been rooted in the city's unique culture, on average attracts over 500,000 weekly visitors. In collaboration with AET, Colorlight's creative display control solution transformed conventional materials through slicing, deformation, rotation, curved stretching, and combinations, resulting in a new-generation cultural icon.

Upgraded LED Control Technology for Higher Quality

To craft the enhanced "Eye of Kuwait," Colorlight applied the X100 ultra-high-resolution video splicer and CS series media server, seamlessly integrating high-performance splicing processors and LED control systems. Through advanced high-frame-rate uncompressed processing algorithms, colors are accurately reproduced in ultra-high definition quality, providing visitors with an immersive visual experience and creative content visual effect that enriches their high-tech shopping journey.


To maintain superior image quality, Colorlight employs nanosecond-level frame synchronization technology, ensuring each module of the large elliptical screen displays perfectly synchronized content, mitigating issues such as screen tearing and misalignment. Additionally, with preview function of Colorlight controllers, mall operators can monitor devices' input-output status in real-time, ensuring a stable and satisfied visual experience.

Continuously Releasing the Potential of the Middle East

The Middle East, a pivotal trade and investment region for China's "the Belt and Road" Initiative, takes center stage in Colorlight's strategic focus for 2023. Beyond large-scale projects, Colorlight actively engages in market activities such as the "HERE WE ARE!" Dubai product launch promotion event and participation in the SLS2023 Expo, garnering accolades and solidifying its brand reputation in the Middle East market.


As a pioneer in the LED display field and guided by China's policy initiatives, Colorlight actively promotes high-quality cooperation, fostering mutually beneficial and sustainable partnerships in the region, and remaining steadfast in its commitment to supporting the ongoing development of the Middle East.