Colorlight, as an A-level co-editor of this white paper, participated in the writing of the Mini/Micro LED Consumer Display Technology and Industrialization Summit in Shenzhen, China. The company extensively shared professional insights into Virtual Production (VP) and Extended Reality (XR) and how its products and solutions are utilized to provide customized services for clients. Colorlight had the honor of witnessing the official release of the 2023 Metaverse LED Display Application Research White Paper (XR/VR/AR/MR) and providing comprehensive information in the VP/XR industry.

VP and XR LED Displays are embracing more opportunities

Colorlight, in collaboration with other leading companies in the LED industry, played a crucial role in the completion of this white paper, contributing unique insights into XR and VP. According to this research, the Metaverse large-screen application market continues to grow annually, with the proportion of LED displays used for VP and XR steadily increasing within the total output value of LED displays. The emergence of digital studios worldwide, driven by the pandemic and the Metaverse's development, has created substantial demand for VP. Concurrently, more XR application scenarios are emerging, including live broadcasts, short videos, studios, exhibitions, and press conferences. XR applied in live streaming, in particular, is viewed as a high-potential market, expected to grow rapidly due to less stringent technical requirements and ongoing upgrades of software and hardware facilities.

Customized VP and XR for an Enhanced User Experience

Considering the substantial screen sizes and numerous peripheral devices involved, user-friendly VP solutions are crucial and stand out in the market. Colorlight focuses on delivering customized VP services, enhancing screen display quality, and elevating the user experience.

To meet the demands of super-large screens and UHD displays, Colorlight has introduced a range of powerful software and hardware products. The Z series of 8K high-end video processors, equipped with the industry's first mass-produced 5G receiving card, HC5, enables clients to achieve stunning displays with precise color control and enhanced efficiency. The new flagship controller, Z8t, in conjunction with the display control platform ColorAdept, offers an intuitive, intelligent, and efficient operation experience. It includes powerful color management features and a user-friendly design.

The white paper introduces Colorlight's one-stop XR Virtual Production, which supports the full-process construction of various live broadcast scenes through deep software and hardware integration. Equipped with advanced technologies such as ShutterLock, Frame Multiplexing, Infi-bit, and 3D LUT, it can create futuristic three-dimensional scenes, unleashing boundless creativity within limited space.

Featured VP and XR Cases Powered by Colorlight

As a leading company in the LED control system industry, Colorlight has designed and implemented numerous remarkable VP and XR solutions over the years. In 2022, Colorlight contributed to the construction of Shenzhen's first XR integrated studio, capable of providing comprehensive integrated solutions. In the same year, Colorlight also played a role in building an XR virtual production studio for the Communication University of China, introducing virtual production technology into the broadcasting education system. In 2023, Colorlight participated in the construction of China's largest VP studio, Chongqing Yongchuan Technology Studio, boasting a virtual production space of 800 square meters, accelerating the local film industry's upgrade. Colorlight remains committed to innovation, continually inspiring imaginative displays.