From July 17th to 19th, the LED CHINA 2023 exhibition was grandly held in Shenzhen. Nearly a thousand brands gathered on the spot, and audiences from more than 100 countries and regions around the world attended the exhibition. Colorlight with XR solution , leading the audience on a journey between reality and virtuality, sharing in this wonderful and magical feast of light and shadow!

LED CHINA was founded in 2005. After 18 years of cultivation and development, the brand has been well-known all over the world, attracting buyers from 100+ countries and regions for 13 Consecutive Years. 

In 2023, LED CHINA Shenzhen will collaborate with the China Entertainment Technology Association, and the China Video Industry Association Mini/Micro LED Display Industry Branch. By integrating industry resources, it aims to create a comprehensive global platform for LED displays and their related markets in the Greater Bay Area of China. This initiative will drive industry innovation and transformation, promoting Chinese enterprises on a global scale.

The XR virtual shooting technology solution exhibited by Colorlight applies professional virtual rendering engine and rendering server, 3D camera, virtual tracking system and other technologies to provide customers with full-process solutions. With advanced technologies such as High Frame Rate input, Genlock, Frame Multiplexing, Infi-bit and 3D LUT, it effectively solves technical problems such as image dragging and scan lines of camera shooting, and realizes highly flexible graphic editing and real-time controllability, presenting a real vivid 3D scene.

In addition to the XR full-process solution, Colorlight also has a professional UE material production team and public material repository to provide customers with extended services such as solution consultating, scene customization, creative design, project operation and maintenance, event site execution, education and training. Our commitment lies in delivering cost-effective and rapidly implementable XR solutions, dedicated to providing clients with a high value proposition.

At present, Colorlight XR technology has been widely used in various scenes such as films, advertising, live broadcast room, studio, etc. In the future, Colorlight will continue to deepen the ecological layout of the virtual industry, strengthen technological innovation and R&D capabilities, and overcome related technical difficulties, to help China's virtual photography industry achieve high-quality development!